If you haven’t already read day one’s post, do that now.
I mentioned in yesterday’s post that I set aside Fridays to work several hours on this business (see: rules). I’m most productive on days where I have a singular focus and no distractions. Most days are not like that.
I made massive progress today in a short amount of time (~4 hours).
Here’s what happened…
Generating the idea
Yesterday I still had no idea what I was going to work on, but during my morning shower I had an idea pop into my head and I thought it was worth thinking through.
In short: building evergreen funnels for Drip users.
I filmed my process for working through this idea, the target customer, what their problems are, and what the solution could look like.
Sketching the model + pitch doc
After coming up with the idea, I decided that next steps would be really nailing the pricing.
Before that, I wanted to have a name for the business. I’m not pedantic when it comes to finding a good name, but AutoFunnel.io was available, so I snapped it up and set up the website quickly.
Then I started working on the pricing model. Two reasons for this:
- It’s motivating. You start to see the potential in the business.
- It allows me to work through the business model with more accuracy (if I’m getting paid X, can I afford Y?)
Following that, I started working on the rest of the landing page by creating a pitch doc (essentially just sections with bullet points). This process took about 25 min and will need to be refined, but it’s a good start.
I also filmed this whole process.
Review + tomorrow’s plan
Today went well. Everything’s moving forward, but I haven’t got skin in the game yet. I’m eager to get the sales page done so I can start focusing on customer acquisition. I’m not going to worry about anything else between finishing the sales page and customer acquisition.
I’m a fan of doing things as they’re needed to be done.
Because this is a service business, I have the luxury of designing the service “on-the-go” as soon as the first customer comes on board. Designing the service before getting paid is just procrastination in this case, and I want to avoid that.
So, priority = getting initial sales as soon as possible.
Did I achieve what I set out to do yesterday?
No, in the sense that I shortcut the three bullet points. I chose one idea, I didn’t create customer research docs (probably a bad idea but I’m trying to do this as quickly as possible—this may bite me in the back), and I didn’t create a list of all potential ideas/services I could offer.
But I’m much further ahead than I thought I would be for the first real day of work. I’m sure I’ll be able to validate this business within a month. If it fails, I’ll try something else.
Tomorrow, I will:
- Draft the sales page in Google Docs
- Design a rough logo
- Money spent: $50 total
- $50 for domain name (autofunnel.io)
- Money earned: $0
- Hours worked: 4 (total: 4.5)
- Coffee count: 4 (total: 5)